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Founder & CEO | Senior Principal Sport Psychologist
As Founder and CEO of Premier Sport Psychology and Premier Performance Advising, Dr. Anderson leads a multidisciplinary performance psychology and consulting organization serving professional, Olympic, collegiate, and business environments. His confidential work has supported Hall of Famers, All-Pros, All-Stars, world and national champions, head coaches, front-office leaders, athletic directors, executives, and organizations across the NFL, NBA, WNBA, MLB, NHL, MLS, NWSL, PWHL, and Olympic sport.
A former collegiate quarterback, Dr. Anderson brings an uncommon combination of psychological training, applied performance experience, and organizational leadership to his work. His approach draws from performance psychology, neuroscience, counseling psychology, and organizational psychology; and from thousands of hours spent inside the environments where attention, judgment, leadership, relationships, and execution are tested in real time.
Dr. Anderson primarily works with individuals and organizations for whom performance carries meaningful consequences and sustained excellence requires more than talent alone.
His work commonly includes:
The work extends beyond isolated mental skills or short-term motivation. Dr. Anderson seeks to understand the performer within the larger system, identifying the psychological, interpersonal, and environmental factors affecting performance and translating that understanding into practical strategies for sustained development.
A central focus of Dr. Anderson’s work is understanding why highly capable people sometimes struggle to access their capabilities when demands increase. He studies how attention, threat, emotion, confidence, and decision-making interact under pressure, helping performers identify what disrupts execution and train more effective responses to the conditions they are likely to face.
Elite performance is not a single moment but an evolving developmental process. Dr. Anderson works with athletes across the demands of a competitive career, addressing performance consistency, confidence, identity, motivation, injury and transition, leadership, communication, and the psychological demands of sustaining excellence over time.
Individual talent is only part of what determines whether teams perform effectively. Dr. Anderson advises coaches and organizations on the human systems surrounding performance, including leadership behavior, communication, trust, role clarity, team identity, accountability, psychological safety, and cultural alignment.
Dr. Anderson also applies principles refined in elite sport to business and organizational leadership. His work with executives and leadership teams focuses on decision-making, leadership effectiveness, communication, team dynamics, and organizational alignment—particularly when leaders are navigating uncertainty, change, competing demands, and consequential decisions.
CERTIFICATIONS Licensed Psychologist, Minnesota Board of Psychology
Certified Mental Performance Consultant (CMPC)
Certified Trainer, Process Communication Model
AIQ and DISC Assessment Certifications
EDUCATION Post-Doctoral Fellow, Assistant Director of the Center of Performance Excellence, University of North Texas
Psy.D. in Psychology, University of St. Thomas
Doctoral Internship, The University of Memphis
M.S. in Psychology, Boston University
B.S. in Psychology, University of Minnesota Duluth
Focus, Resilience, Elite-Level Performance, Franchise Consulting, Player Assessment, Draft Profiling
Dr. Anderson is the author of Intentional Attention: The Science and Practice of Focus Under Pressure, which examines one of the central questions of his career: Why do capable, well-prepared people sometimes struggle to access what they are capable of when pressure rises—and what can be trained to change that?
Drawing from neuroscience, psychology, and decades of applied work, Dr. Anderson introduces a framework for training attention as a foundational performance skill. Rather than offering a single technique or mental shortcut, Intentional Attention explores how personal attributes, attentional patterns, pressure, fatigue, and environmental demands shape where attention goes, and how performers can develop greater awareness and intentionality around what happens next.
Through stories from professional sport, leadership, and everyday performance, the book provides practical systems for awareness, intention, execution, reflection, and renewal, helping readers build an approach to attention that can withstand the complexity of real performance environments.
Published by Wiley with a foreword by NFL head coach Jonathan Gannon, Intentional Attention includes endorsements from professional athletes, coaches, executives, and organizational leaders across elite sport.
Wiley | June 16, 2026
In addition to his direct consulting work, Dr. Anderson has spent much of his career building systems for delivering high-performance psychology at scale.
He founded Premier Sport Psychology and has helped grow the organization into a multidisciplinary team serving athletes, teams, athletic departments, and organizations across professional, Olympic, collegiate, and developmental sport. Through Premier Performance Advising, he has extended that work into executive development, leadership, culture, and organizational performance.
Dr. Anderson also founded Leadership U within the University of Minnesota athletic department, an interdisciplinary leadership-development initiative designed to prepare student-athletes to lead during their competitive careers and beyond.
Across these roles, his work increasingly focuses not only on helping individual performers improve, but on helping organizations develop the people, leadership practices, and performance systems necessary to sustain excellence over time.
Justin Anderson, Psy.D., LP is a licensed psychologist, sport psychology consultant, and founder of Premier Sport Psychology, a leading performance enhancement and leadership consulting firm based in Minneapolis, MN. With over 20 years of experience in the field, Justin specializes in high-performance psychology and leadership, helping countless professional, Olympic, and collegiate athletes improve their mindset and mental preparation to achieve elite-level success.
Justin’s passion for sport psychology began during his time as a collegiate football quarterback at the University of Minnesota-Duluth, where he recognized the crucial role mental toughness plays in athletic performance. Since then, he has worked with some of the best athletes, coaches, and organizations in sports and business, earning a reputation as a sought-after consultant in the field.
Justin is a highly regarded keynote speaker at national sport and business conferences, where he shares stories of how top performers manage adversity and compete at the highest level. He has been interviewed by numerous national media publications, discussing topics related to sport and high-performance psychology, wellness, and leadership.
When Justin is not working, he enjoys playing golf and sports with his two daughters, and continuing to stay active and involved in the sports community.
Dr. Anderson speaks nationally and internationally to sport organizations, businesses, leadership teams, and professional associations on the psychology of human performance. His presentations combine psychological science, lessons from elite performance environments, and practical frameworks designed to translate insight into action.
He has delivered keynote presentations, executive sessions, and interactive workshops for audiences ranging from small leadership teams to more than 2,000 attendees, including professional and collegiate sport organizations, Fortune 500 companies, and national professional associations.
Signature topics include:
For speaking inquiries, contact Premier Sport Psychology.
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