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A science-backed framework for training focus, sustaining execution, and performing when it matters most - from the team that has spent over two decades doing this work with elite athletes and programs.
Elite athletes train relentlessly — physically, technically, tactically. And yet, in critical moments, execution can still fall apart.
Not because of ability. Because attention drifted to the wrong place.
Toward the outcome instead of the next play.
Toward the mistake instead of the response.
Toward the pressure instead of the process.
As outlined in Intentional Attention, this isn't random and it isn't permanent. Attention follows predictable patterns — and those patterns can be trained.
Physical preparation and skill development are necessary. But what determines performance under pressure - the moment that separates consistent performers from everyone else — is where attention goes.
Attention shapes what you notice, what you think, what you feel, and what you execute. It's the upstream variable that everything else flows through.
What you notice
What you think
What you feel
What you execute
Train it deliberately, and performance becomes more consistent, more repeatable, and more resilient under pressure.
Intentional Attention introduces a complete, field-tested framework built across two decades of elite sport work:
Recognizing where attention actually goes under pressure
Directing it toward performance-relevant cues
Performing with trained, present-moment focus
Learning from performance in a structured way
Restoring attention and managing cognitive load
This work is designed for athletes and teams where performance under pressure is the standard - not the exception.
Athletes competing at high levels
Coaches seeking consistent performance
Teams building mental performance systems
Individuals in high-demand roles
Dr. Justin Anderson and the Premier Sport Psychology team have worked with professional athletes across major leagues, Olympic and national team programs, and collegiate athletic departments at the highest level. The Intentional Attention framework is what drives that work - and this book is the most complete articulation of it.
Professional athletes across major leagues
Olympic and national team programs
Collegiate athletic departments
Across all levels, one pattern is clear:
“Attention drives performance.”Intentional Attention: The Science and Practice of Focus Under Pressure is the most complete articulation of the framework used to train attention in elite sport environments.
Inside, you’ll learn how to:
Understand how attention shifts under pressure
Identify the patterns that impact your performance
Build routines for focus, execution, and recovery
Train attention as a repeatable, measurable skill
"We can't stop pressure from coming. But we can train where our attention goes when it does."
