Cold Plunging and Intentional Attention: Building Resilience and Focus in High-Performance Environments

Cold plunging offers more than physical recovery; it provides an opportunity to build mental endurance, focus, and resilience. By training intentional attention (i.e., focus) under controlled stress conditions, we believe athletes can transfer these skills to high- stakes performance environments. Neuroscientific evidence supports the benefits of cold exposure on neural plasticity, vagus nerve activation, and neurotransmitter release, making it an effective tool for cognitive and emotional development.

Read More