For more than 15 years, Premier Sport Psychology has had the privilege of working alongside athletes and leaders at every level of sport – from Olympians and professional organizations to collegiate programs (Divisions I, II, and III), high school teams, and youth athletes. Across thousands of lives impacted, one belief has guided our work: performance and well-being are inseparable. To perform at one’s best, athletes need not only physical preparation, but also a deep understanding of the psychological factors that drive confidence, resilience, and consistency under pressure.
What sets Premier apart is our ongoing commitment to advancing the field of high-performance psychology itself. While many organizations rely solely on anecdotal evidence or traditional methods, we have invested heavily in innovation and research that can inform the next generation of athletes, coaches, and leaders. To that end, we are proud to highlight the launch of our Premier Mindset Institute (PMI) – our internal research and analytics division.
PMI represents a bold step forward. We believe that progress in this field must be built on accurate, ethical, and meaningful data. That’s why we’ve assembled a dedicated analytics department to systematically study the thousands of athletes we’ve worked with, identifying patterns and insights that can truly move the profession forward.
To lead this effort, we are fortunate to have Dr. Jake Kaufman, an exceptional researcher and analytics specialist whose expertise ensures that our work is both rigorous and relevant. Dr. Kaufman and the PMI team are committed to producing real, up-to-date findings that not only support athletes but also help coaches, administrators, and organizational leaders understand the evolving challenges and opportunities of today’s high-performance environments.
Whether it’s evaluating the mental wellness needs of student-athletes, understanding leadership dynamics within professional organizations, or identifying the hidden drivers of performance consistency, PMI is designed to bring clarity and direction. We are not simply collecting numbers – we are using analytics to elevate practice, inform decisions, and empower those who shape the future of sport.
At Premier Sport Psychology, we see ourselves as both practitioners and pioneers. Our consultants remain on the frontlines, providing care, coaching, and performance support every day. At the same time, our research division ensures that every insight is backed by evidence, every intervention informed by data, and every advancement shared with the larger athletic and leadership community.
The Premier Mindset Institute is more than an internal project – it’s our commitment to the field itself. By bridging applied practice with research-driven analytics, we are helping ensure that the athletes and organizations we serve are prepared not only to compete, but to thrive.