Author: Justin Anderson

Justin Anderson, Psy.D., LP is a licensed psychologist, sport psychology consultant, and founder of Premier Sport Psychology, a leading performance enhancement and leadership consulting firm based in Minneapolis, MN. With over 20 years of experience in the field, Justin specializes in high-performance psychology and leadership, helping countless professional, Olympic, and collegiate athletes improve their mindset and mental preparation to achieve elite-level success.

Executive Summary

Cold plunging, or deliberate cold-water immersion, has become increasingly popular among athletes and high- performance professionals for its physical recovery benefits. However, its potential as a mental training tool to promote intentional focus and build resilience is now receiving attention as well. Recent neuroscience research indicates that cold exposure activates stress response mechanisms, providing an opportunity for your mind and body to develop mental endurance under controlled stress. More specifically, cold exposure stimulates the vagus nerve, which results in the release of key neurotransmitters that help strengthen the neural pathways underlying focus and resilience (Jungmann et al., 2018; Miksi, 2024; Shetty, 2024). This paper presents information on how cold exposure can benefit athletes, as well as Premier Sport Psychology’s approach to using cold plunging as a method for training focus and adaptability, with specific steps recommended to optimize mental resilience.

*Note: Please consult a healthcare professional before beginning a cold plunging routine to ensure it is safe based on individual health considerations.

Introduction to Cold Plunging as a Mental Training Tool

Cold plunging typically involves immersing oneself in water temperatures between 35- and 55-degrees Fahrenheit, which triggers an intense physiological and psychological response. While widely known for reducing inflammation and aiding physical recovery, cold plunging’s mental benefits are becoming more evident in fostering focus and resilience. At Premier Sport Psychology, we recommend cold plunging as a structured training method that can challenge athletes to maintain focus under physical and mental stress. This helps build resilience and improve attention control—skills that directly translate to performing in high-stress environments, and assist athletes in being able to perform better under pressure, when fatigued, and feeling discomfort.

Neuroscience of Cold Exposure and Stress Adaptation

Activation of the Vagus Nerve

Cold plunging activates the vagus nerve, a key component of the parasympathetic nervous system that manages the body’s stress response. Vagus nerve activation lowers heart rate and decreases stress hormones, helping to maintain calm even under physical distress (Jungmann et al., 2018; Huberman, 2022; Miksus, 2024).

According to Dr. Anderw Huberman’s research, strengthening of the vagus nerve, through activities like cold exposure, is correlated with improved stress management and the ability to maintain focus in high- pressure scenarios. His research further highlights that repeated cold exposure can enhance resilience to stress, helping individuals remain mentally engaged and focused despite external discomfort (Huberman, 2022).

Practical Applications in High-Performance Settings

To integrate cold plunging effectively as a mental training tool, Premier Sport Psychology recommends using the cold plunge as a controlled stress exposure exercise to stimulate the vagus nerve. For example, athletes in the cold plunge can focus on a mental task, such as visualizing warmth or concentrating on controlled breathing patterns, which trains the brain to maintain intentional focus despite the cold’s discomfort. This focus-building exercise is believed to translate effectively into other high-pressure performance settings, enhancing composure and cognitive control in challenging situations (Miksis, 2024).

Brain Plasticity: Synaptic Changes and Stress Resilience

Synaptic Plasticity in Response to Stress

Cold exposure stimulates synaptic plasticity within neural circuits related to stress responses, strengthening connections in the prefrontal cortex, which is vital for focus and emotional regulation . Similarly, studies on the hypothalamic- pituitary-adrenal (HPA) axis demonstrate that repeated exposure to controlled stress can enhance the brain’s ability to manage emotions and strengthen cognitive control under pressure (LaDage, 2015; O’Connor, Thayer, & Vedhara, 2021).

Impact on Cognitive Control & Emotional Regulation

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It is believed that through structured, repeated cold plunging sessions, athletes can reinforce neural pathways associated with emotional resilience. This process can build your ability to stay focused and manage stress effectively in both training and competitive environments, helping to mitigate distractions and maintain a balanced mental state even during intense situations.

Neurotransmitter Release and Enhanced Focus

Role of Norepinephrine and Dopamine

Cold exposure prompts the release of norepinephrine and dopamine, neurotransmitters critical for alertness, focus, and mood regulation. Norepinephrine enhances vigilance and the ability to maintain attention, while dopamine plays an important role in mood stability and mental endurance (Huberman, 2022; Arnsten & Li, 2005).

Building Mental Endurance through Neurotransmitter Activation

To capitalize on the benefits of norepinephrine and dopamine being released, Premier Sport Psychology encourages athletes to incorporate specific mental exercises during cold plunging. For example, athletes can visualize the heat generated between their hands while holding them in a palms together (or prayer) position above the water. Focusing on this imagery helps redirect their attention from the discomfort, training the brain to sustain focus. Another exercise involves mindful breathing, where athletes are directed to focus solely on their breath and to redirect their attention back to their breath whenever their focus drifts. Over time, we believe these exercises build mental endurance, as athletes become better at noticing attention shifts and recovering focus quickly.

Benefits of Cold Plunging for Intentional Attention & Performance Resilience

Enhanced Focus in High-Stress Scenarios

Cold plunging trains athletes to maintain focus amidst physical discomfort, providing a practical tool for performance scenarios where attention control is critical. By focusing on a mental task, such as controlled breathing or imagery, athletes can learn to channel their attention and maintain composure under pressure.

Improved Resilience and Stress Tolerance Through Reps

Through regular cold exposure, athletes can build their capacity to adapt to stress and recover quickly from high- intensity situations. This resilience training reinforces neural pathways, enhancing the brain’s ability to manage stress and allowing athletes to approach competitive challenges with increased confidence and adaptability.

Recommended Steps to Build Mental Resilience and Focus with Cold Plunging

To optimize the mental benefits of cold plunging, Premier Sport Psychology suggests a structured approach for athletes.

Step 1: Set a Clear Focus Goal Before Entering the Cold Plunge

Define a mental focus goal for each session, such as maintaining a visualization or controlled breathing. Clear intentions improve focus and help athletes manage physical discomfort by redirecting attention to a mental task.

Step 2: Begin with Short, Progressive Sessions

Starting with shorter immersion times (e.g., 1–2 minutes) allows athletes to gradually adapt. Extending immersion as tolerance builds helps reinforce stress adaptation, improving both mental and physical resilience.

Step 3: Practice Intentional Attention Through Visualization Exercises

While in the cold plunge, have athletes visualize heat or energy between their hands or focus on a calming image. This trains the mind to override discomfort and stay engaged with a specific mental task.

Step 4: Incorporate Mindful Breathing Techniques

Mindful breathing exercises help athletes anchor their attention on the breath, which is particularly effective for calming the nervous system. Athletes should focus on each breath, returning to it whenever their mind wanders, building their ability to sustain focus.

Step 5: Track Progress in Focus and Recovery

Athletes should log their sessions, noting their ability to maintain focus and how quickly they can recover when distracted. Tracking progress reinforces a sense of achievement and highlights improvements in mental endurance over time.

Step 6: Integrate Reflection After Each Session

Encourage athletes to reflect on their experience after each session, identifying moments where their attention drifted and how they managed to refocus. This reflection enhances awareness and reinforces resilience training.

Conclusion and Recommendations

Summary

Cold plunging offers more than physical recovery; it provides an opportunity to build mental endurance, focus, and resilience. By training intentional attention (i.e., focus) under controlled stress conditions, we believe athletes can transfer these skills to high- stakes performance environments. Neuroscientific evidence supports the benefits of cold exposure on neural plasticity, vagus nerve activation, and neurotransmitter release, making it an effective tool for cognitive and emotional development.

Recommendations for Implementation

Premier Sport Psychology recommends that high-performance athletes and professionals integrate cold plunging as part of their mental training regimen. (It is important to consult a healthcare professional to ensure that cold plunging is safe, particularly for individuals with cardiovascular or other health conditions). Athletes should follow a structured approach that incorporates mental tasks, such as visualization and mindful breathing, to maximize the benefits of attention training. Establishing a consistent routine of cold plunging combined with focus exercises can help athletes improve their ability to remain calm, focused, and resilient under competitive pressures.

References

Arnsten, A. F., & Li, B. M. (2005). Neurobiology of executive functions: catecholamine influences on prefrontal
cortical functions. Biological psychiatry, 57(11), 1377-1384.

Huberman, A. (2022, May 1). The science and use of cold exposure for health and performance. Huberman Lab.

Jungmann, M., Vencatachellum, S., Van Ryckeghem, D., & Vögele, C. (2018). Effects of cold stimulation on cardiac-
vagal activation in healthy participants: randomized controlled trial. JMIR formative research, 2(2), e10257.

LaDage, L. D. (2015). Environmental change, the stress response, and neurogenesis. Integrative and comparative
biology, 55(3), 372-383.

Miksis, J. (2024, September 22). Cold water immersion benefits. My Global Viewpoint. O’Connor, D. B., Thayer, J. F.,
& Vedhara, K. (2021). Stress and health: A review of psychobiological processes. Annual review of psychology, 72(1), 663-688.

Shetty, M. (2024, May 22). Jumping into the ice bath trend: Mental health benefits of cold water immersion.
Stanford Center on Longevity.

To become resilient, routine and mental health are paramount.  Let’s dive into a practice that achieves both, and create a Healthy Daily Mental Health Routine.

 

Morning Routine: Set Your Intention

Starting the day with an intention can be a very positive, a very important first step.  So often, we just wake up and we let the day, and the stress of the day, hit us without thinking of how we want to be, how we want to respond.

Some of the best athletes and the best leaders that I’ve worked with set their intention for the day when they wake up in the morning.  They think through what the day might look like.  They think through how they want to navigate it, how they want to be.

They can’t control what comes at them, but they can control how they want to respond, and the type of person that they want to be—living more closely to their values, being the leader that they want to be.  By setting that intention, they’re giving their minds direction on how to handle that daily stress, or the emotion they feel when it comes.

Setting an intention can be an important component to anybody.  Not only will it help performance, but it also can help with well-being.  So often we’re dealing with anxiety and depression, and a lot of that is because we’re attending to things that don’t give us joy.  Don’t give us happiness.  Don’t give us meaning.

Even in tough times, we can focus on things that are worthwhile.  And when we take that perspective, and we align our minds with that perspective, we can walk through those challenges much more easily.

It’s that easy and it’s that difficult.  But it takes a routine, and it takes consistency to do it.

 

Breaking Ruts

When people wake up in a rut, or in a depressed state, one thing that we recommend people do is just act differently.  Choose a behavior that’s different from the behaviors that have gotten them into that state of mind.

If we can act differently, and focus our attention on acting differently, we often start to feel different.

I’ll use myself as a case in point.

When I wake up in the morning and I’m overwhelmed by the day, I’m thinking of all the things I have to do and how I’m not prepared to do any of it.  I can stay in that worry, or I can bring my focus back to the present and think, “let’s just get to the shower.  Let’s just get downstairs and get that cup of coffee.  Let’s put my attention less on the entire mountain, and more on the task right in front of me.”  And then, if I can squeeze in some gratitude thinking, and say, “at least I’ve got a great cup of coffee in front of me.  At least I have X, Y, or Z,” it starts to shift how I think.

We just have to consistently do it.  It’s not like a light switch.  We have to do it over and over again.  Doing so will move the needle in a more positive direction.  It won’t jump from depression to joy, but it will lift a little weight from your shoulders.

“I feel a little better here after I get out of the shower.  I feel a little better after I get my exercise in.”  When you start stacking these variables on top of one another, you begin to feel and act differently.

The problem is that most people try to take the whole mountain on at once.  They say, “I can’t do it.  It’s too much.”  And when we take it on in its entirety, it is too much.  But if we take it one step at a time, and we say, “look, I can get through this one step.  Even if it’s difficult or painful, I can do it,” and we compartmentalize every step of our day, by the time we get to the end of it we’ll be surprised by how much we accomplished.

It’s the simplicity of bringing the mind back to these present moment tasks that can make a difference in our well-being.

 

Bedtime Routine

We recommend ending each day with three things for which you are grateful.

When we just spend a little time reflecting on things we’re grateful for, the science tells us it can improve the wiring of our brains, our biochemistry, and even our sleep.

If we can spend even a few moments going through the things we experienced that day that were meaningful to us, that brought value to our lives, then we can enter and leave each day with a much more positive mindset.

 

Give these practices a try.  Keep at them.  Keep going.

Falling short of your goals?  You’re in good company.  Most do, and the effect is cumulative— missed goals are de-motivators, and the reasons for missing them can quickly become reasons to give up the fight and flatline your progress.

To keep today’s resolutions from becoming tomorrow’s disappointments, follow these five proven enhancers to your goal setting journey.

Set better goals.

The reasons for missed goals fall into one of two categories: there’s a problem with your goal or a problem with your process.  You can cut yourself a break by making sure your goals are reasonable, attainable, and within your control.

Break larger goals into smaller pieces.

Big goals give us a reason to wake up in the morning, so aim big, but the larger your goal, the more likely it will be that it requires a sequence of smaller goals to achieve.  Let your big goal, your outcome goal, be your guiding light, but focus on those smaller process goals to get you there.  Ask yourself, what are three to five things I could do today that would make my ultimate goal more possible?  Start there.

Set deadlines.

“Someday” is a terrible incentivizer, and “right now” isn’t much better.  For each of your goals, set a reasonable, finite timeline for it to be completed.  If it’s a routine goal—a goal you will need to hit repeatedly, like jogging four days each week—set a schedule.  This will ensure that you’re getting moving and staying in motion, without feeling like you need to build your goal empire in a single day.  Persistence is what wins this race, not speed.  Whether hour by hour, day by day, or inch by inch, a consistent commitment is what will get you from where you are to where you want to be.

Focus on Controllables.

Generally speaking, as our goals get larger, they become less controllable.  When possible, choose goals that are entirely within your control, remembering that we can control the process (30 minutes of cardio 4 days per week), but can’t always control the outcome (lose 30 pounds by March).  If you stick with a larger, outcome-based goal, keep your focus on what you can control, and bear in mind the uncontrollables when creating your timeline—make space for the occasional setback or bad hop.

Create accountability.

Post your goals in a prominent place to hold yourself to account, and importantly, tell someone about your goals.  A simple declaration of goals has been shown to have a significant impact on goal attainment, so tell a friend, teammate, coach, or family member, especially one who will support you on your journey.

Simply making it this far into this article is a sign of your conviction to your goals this current or upcoming year.  Direct that conviction toward the  pursuit of your goals, following the five achievement boosters outlined above, and you’ll be celebrating your efforts by the time you read our next article.